Education and Earning Money
Listen on Spotify: https://podcasters.spotify.com/pod/show/brittany-hagemann
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/estheticians-earning-more/id1549588919
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Summary
In this episode, Brittany Hagemann discusses the common misconception of investing heavily in education as a way to make more money in the aesthetics industry. She emphasizes the importance of practical experience and feedback in addition to education. Brittany shares her own experience of learning through practice and feedback, rather than solely relying on education. She also highlights the need for aligning education with personal interests and values....
Problem Solving
Have you ever given your esthetician client a product or a treatment and they had a reaction? Do you panic? How do you problem solve in your esthetician business? Today's podcast episode is for you.
Book a free Discovery Call with me to learn more about my 1:1 coaching program. It's a no pressure call where I learn about your business and we decide if we're a good fit to work together. Click here.
Want to work with me? Learn more here.
Get the formula for making 100k in Revenue for FREE here.
Follow me on Instagram: @esthetician.coach
Summary
In this episode, Brittany Hagemann discusses the importance of problem-solving in running a successful esthetician business. She emphasizes the need to approach problems with curiosity and a willingness to explore different solutions. Brittany shares examples of how problem-solving can be applied to various aspects of a business, such as pricing, marketing, and client interactions. She encourages estheticians to be open to change and to...
The Skin's Microbiome
Find out more about WISH Skin Health HERE
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pressure call where I learn about your business and we decide if we're a good fit to work together. Click here.
Want to work with me? Learn more here.
Get the formula for making 100k in Revenue for FREE here.
Follow me on Instagram: @esthetician.coach
David Valenzuela, founder of WISH Skin Health, shares his journey in the beauty industry and the importance of microbiome health. He discusses the challenges faced during the pandemic and the creation of Wish's education platform. David explains the concept of the topical microbiome and its relationship to various skin conditions. He emphasizes the role of barrier function and lipids in maintaining a healthy microbiome. David also highlights the impact of microbiome on aging and the use of benzoyl peroxide and antioxidants in skincare. The conversation...
The Most Generous Interpretation
In this episode, Brittany Hageman discusses the concept of the most generous interpretation of events in business. She emphasizes the importance of understanding that not every negative event or situation is a reflection of one's worth or business success. Brittany explores the cycle of interpretation and reaction that estheticians often go through and provides examples of common events in business that can trigger negative interpretations. She also highlights the need for setting boundaries and showing compassion while maintaining a business mindset. Throughout the episode, Brittany encourages listeners to adopt a more generous and empathetic perspective when interpreting client behavior and business outcomes.
Topics:
- Not every negative event or situation in business is a reflection of your worth or success.
- Interpretations of events can often lead to negative emotions and hinder business growth.
- Setting boundaries and showing...
When No One Cares About Your Posts
In this episode, Brittany discusses the struggles of owning an esthetician business, particularly the challenge of getting more clients and growing the business through social media. She addresses the feeling of discouragement when posts on social media receive little engagement. Brittany emphasizes the importance of understanding the reality of social media engagement and not relying solely on likes and views as measures of success. She also explores the brain's resistance to putting oneself out there and the need to reframe success in marketing and social media. The episode concludes with the advice to focus on posting for current clients to grow the business.
Book a free Discovery Call with me to learn more about my 1:1 coaching program. It's a no
pressure call where I learn about your business and we decide if we're a good fit to work together. Click here.
Want to work with me? Learn more here.
Get the formula for making 100k in Revenue for FREE here.
Follow me on...
Three Ways to Stop Working 24/7 in Your Esthetician Business
In this episode, Brittany discusses the common issue of estheticians working all the time and the negative effects it can have on their business and well-being. She emphasizes the importance of setting boundaries with clients and charging accordingly for the level of attention and availability provided. Brittany also advises treating the business like a job and scheduling specific work hours to avoid working randomly throughout the day. Additionally, she suggests having designated admin downtime tasks to maximize productivity and reduce overwhelm. By implementing these strategies, estheticians can avoid burnout, enjoy their business more, and increase their profitability.
Takeaways
Set boundaries with clients and communicate when and how they can contact you.
Charge accordingly for the level of attention and availability provided.
Treat your business like a job and schedule specific work hours.
Have designated admin downtime tasks to maximize productivity.
Chapters
00:00 Introduction
...
Taking a profit in your Esthetician Business
In episode 139 of the Estheticians Earning More Podcast, Brittany discusses the importance of taking profit in your esthetician business. She explains that profit allows you to see what is working in your business and make necessary adjustments. Brittany also emphasizes the need for mindful spending and decision making, as well as saving for taxes. She reassures listeners that calculating profit is not as difficult as it may seem and offers her assistance in understanding and managing the numbers.
Taking profit in your business allows you to identify what is working and make necessary adjustments.
Mindful spending and decision making are crucial for financial stability and growth.
Saving for taxes is essential to avoid financial stress and unexpected bills.
Calculating profit is simpler than it seems, and seeking assistance can provide clarity and relief.
Chapters:
00:00 Introduction
02:07 Understanding Profit in Your Business
03:05 Reason...
Marketing Mistakes
In this episode, Brittany discusses the importance of client-centered marketing and how to effectively communicate with potential clients. She highlights the need to move away from self-centered posts and focus on understanding and addressing client needs. By getting into the client's head and demystifying treatments, estheticians can create compelling and relatable content that resonates with their target audience. Once estheticians shift their perspective and adopt a client-centered approach, marketing becomes much easier and more effective.
- Focus on client-centered marketing rather than self-centered posts.
- Understand and address client needs and concerns in your marketing.
- Demystify treatments and explain them in ways that clients can understand.
- Get into the client's head and create content that resonates with them.
Transcript:
You are listening to the Estheticians Earning More podcast with Brittany Hagemann, episode number 138. Hello, happy Monday. Welcome...
The Vulnerability of Marketing
Hi Brittany,
Do you ever feel so exposed when you post things on social media?
Do you feel like everyone is judging you?
Do you fel like you say things that "have already been said" and you don't know what you're doing?
If so, today's podcast is for you. Episode 137: The Vulnerability of Marketing
Listen here on Apple Podcasts.
Here is the transcript:
You are listening to the Estheticians Earning More podcast with Brittany Hagemann episode number 137.
Hello and welcome back. Happy Monday. How are you doing? I hope you had a great week. I want to talk about something today that I think a lot of people struggle with and it ties into a lot of things that I've been talking about lately on Instagram and obviously here on the podcast.
And that is...
Being vulnerable? No.
And that is how marketing feels very vulnerable. Now I recognize that some people, this is not a thing. So this is like, you're not, you don't feel this way. Amazing. This episode probably...
Nina Hayes- Actual Estheticians Earning More
Nina Hayes is SO incredible - if you don't already follow her, do so immediately.
You can find her on Instagram: @iamninahayes and @eliteestheticians
Are you interested in apply for my Advanced Esthetician Mastermind! Click here!!
