In this episode, Brittany Hagemann discusses the importance of product sales in an esthetician business and provides strategies for selling products effectively. She emphasizes the need for authenticity and integrity in selling products that clients will love and continue buying. Brittany recommends that 40-60% of the business's revenue should come from product sales. She also advises saving 60% of product sales to reinvest in inventory and back bar supplies. Additionally, Brittany addresses common challenges such as overspending on products and spending money before it is earned, and offers solutions to break these cycles.

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Brittany Hagemann...

Summary

In this episode, Brittany Hagemann discusses the summer slump that many estheticians experience in their businesses. She provides strategies to overcome this slump, including connecting with current clients, selling products, and providing value. She emphasizes the importance of building relationships with clients and offering valuable services and products. Brittany also encourages estheticians to plan for slower seasons by saving money. Overall, she reminds listeners that the ups and downs of business are normal and that consistent effort and adaptation are key to success.

Takeaways

The summer slump is a common challenge for estheticians, but it can be overcome with the right strategies.
Building strong relationships with current clients is crucial for business growth.
Selling products can be a valuable source of income for estheticians.
Providing value to clients through exceptional service and knowledge is essential.
Planning and saving money for slower seasons can...

Summary

In this episode, Brittany Hagemann discusses the importance of having direction and focus in your esthetician business. She emphasizes the need to dedicate time to marketing and putting yourself out there to attract new clients. Brittany shares personal stories and examples to illustrate the importance of perseverance and problem-solving in growing your business. She encourages estheticians to choose a marketing direction that aligns with their personality and strengths and to be willing to fail and learn from their experiences.

Takeaways

Dedicate time to marketing and putting yourself out there to attract new clients
Choose a marketing direction that aligns with your personality and strengths
Be willing to fail and learn from your experiences
Persevere and problem-solve to overcome challenges in growing your business

Brittany Hagemann (00:00.846)
You are listening to the Estheticians Earning More podcast with Brittany Higman, episode number 156.

Brittany Hagemann (00:10.894)
...

In this episode, Brittany talks about the importance of perseverance in business. She shares two personal stories from her trip to Sweden that demonstrate the concept of perseverance. The first story is about navigating through a foreign country and facing obstacles along the way. The second story is about trying to ride a scooter despite having a fear of falling. Brittany emphasizes the need to overcome obstacles and fears in order to achieve success in business.

Takeaways

Perseverance is crucial in overcoming obstacles and achieving success in business.
It's important to have a clear plan and be resourceful when facing challenges.
Fear can paralyze us and prevent us from taking necessary actions in our business.
Coaching and mentorship can help us overcome fears and navigate through obstacles.
Being vulnerable and asking for help is a sign of strength and determination.

Brittany Hagemann (00:00.686)
You are listening to the Estheticians Earning More podcast with...

In this episode, Brittany Hagemann discusses the theme of doubt and how it can hold estheticians back in their businesses. She explores different areas where doubt can manifest, such as doubting one's abilities, doubting the success of niche services, doubting marketing efforts, doubting the effectiveness of raising prices, and doubting the ability to sell skincare products. Brittany emphasizes the importance of overcoming doubt through mindset work and problem-solving, and encourages estheticians to take action and learn from their experiences.

Takeaways

Doubt can be paralyzing and hold estheticians back in their businesses.
Doubt can manifest in various areas, such as doubting one's abilities, doubting the success of niche services, doubting marketing efforts, doubting the effectiveness of raising prices, and doubting the ability to sell skincare products.
Overcoming doubt requires mindset work and daily journaling to build a positive self-image and find evidence of one's abilities....

In this episode, Brittany Hagemann discusses the importance of building a strong business foundation as an esthetician. She emphasizes the need for a clear offer or niche, ideal clients, and effective product sales. Hagemann explains that overcomplicating a business by offering too many services can hinder success. She also shares insights from Crystal Hefner's memoir, highlighting the importance of focusing on the essential aspects of a business rather than just its appearance. Hagemann provides guidance on how to articulate and market your business to attract ideal clients and increase revenue.

Takeaways

Building a strong business foundation as an esthetician is crucial for success.
Having a clear offer or niche helps attract ideal clients and focus marketing efforts.
Overcomplicating a business by offering too many services can hinder growth and profitability.
Understanding the needs and desires of ideal clients is essential for effective product sales.
Focusing on the essential...

In this episode, Brittany discusses the importance of selling products and services in the esthetician industry. She emphasizes the need to sell products that clients actually need and believe in, rather than just upselling for the sake of making money. Brittany also addresses the fear and scarcity mindset that can hinder estheticians from selling higher-priced products and services. She encourages estheticians to focus on the value and results that these offerings can provide to clients. Additionally, Brittany explores the challenge of affordability and the importance of recognizing that not everyone will be able to afford certain services. She reminds estheticians that they are running a business and need to make money in order to provide quality services and products.

Takeaways

Sell products and services that clients actually need and believe in, rather than just upselling for the sake of making money.
Focus on the value and results that higher-priced products and services can...

In today's episode, I talk to Olivia Murray who owns her own Esthetician business in Tempe Arizona.

Book a free Discovery Call with me to learn more about my 1:1 coaching program. It's a no pressure call where I learn about your business and we decide if we're a good fit to work together. Click here.

Want to work with me? Learn more here.

Get the formula for making 100k in Revenue for FREE here.

Follow me on Instagram: @esthetician.coach

She focuses on acne treatment and is located near the university
Olivia started her career in cosmetology but realized she didn't love it
She attended a trade school called EVIT and became an aesthetician
Olivia shares her journey from high school to becoming a skincare specialist Attending esthetician school can provide valuable skills in the beauty industry.
Working in the beauty industry requires continuous learning and staying updated on new techniques and treatments.
Acne is a common skin concern that many people experience.
There are various skin...

Recently I was coaching one of my clients about one of her clients that was difficult. 

The client showed up 25 minutes late for her 60 minute appointment.

When these types of things happen, it can be really hard to know what to do.

I give you three steps to approach this in today's podcast.

Listen here on Apple Podcasts.

Listen here on Spotify.

If this is something that you deal with in your esthetician business, book a free Discovery Call with me to see if I can help you in my 1:1 coaching program.

Summary

In this episode, Brittany Hagemann discusses how to deal with difficult clients in the esthetician business. She emphasizes not taking their behavior personally and instead focusing on communication gaps. The three steps she recommends are: 1) not taking it personally, 2) identifying communication gaps, and 3) setting and enforcing boundaries. Brittany also highlights the importance of seeing clients as individuals and not labeling them as 'bad' based on...

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Do you have debt in either your esthetician business or personal life? Or maybe both?

If so, you are not alone. In today's episode Brittany is going to talk about overcoming the shame around debt and how to get out of debt.

Book a free Discovery Call with me to learn more about my 1:1 coaching program. It's a no pressure call where I learn about your business and we decide if we're a good fit to work together. Click here.

Want to work with me? Learn more here.

Get the formula for making 100k in Revenue for FREE here.

Follow me on Instagram: @esthetician.coach

Brittany Hagemann (00:01.23)
You're listening to the S Editions Earning More podcast with Brittany Hagemann, episode number 147.

Brittany Hagemann (00:18.254)
Hey, hi. Hi, happy Monday, welcome back. I'm so excited to be back here talking with you today.

Today we're gonna talk about something that I talk to my clients about a lot. It's something that I feel like is kind of a...