IN ONE YEAR:
Double Your Esthetician Business
While working 20 hours or less a week on clients.
LEARN MORE
It is possible for you to make 100k+ in revenue a year while working less than 20 hours a week on clients
Here's what it takes:
You have to niche your business.
You have to sell products to most clients.
You have to have your services priced correctly.
You have to active in marketing.
BUT - this business plan? It can feel overwhelming.
Maybe because you think that selling products to each client will feel icky.
Selling products can feel full of pressure, salesy and uncomfortable.
Selling products can be a rambling mess where you go in detail about an ingredient and lose your client.
Or maybe you feel like you have to do ALL THE SERVICES to make money. Niching down is terrifying because you will lose income you need.
IT'S TIME TO MAKE MORE MONEY.
Here's what you may not know:
It's SO SIMPLE to make 100k+ revenue in one year
01. It's Simple Math
100k a year is 8k a month.
If you see 12 clients a week and their service is $100 that's $1,200 a week/ $4,800 a month in services.
If each client purchases $67 of products that's $800 a week/ $3,200 a month in products.
$4,800 + $3,200 = $8,000
(Click here to download the formula here to use in your business).
02. People Buy Skincare Products
People are looking for skincare products to help their skin. Acne? They want it gone. Fine lines? They want them minimized. You make it easy for them to get results, they'll buy.
03. Niches are Profitable
A reason estheticians don't make money is because they offer too many services and carry too many product lines. Product investment and backbar are expensive. Being clear about a product line you love and selling that (or mostly that) will make you much more money than carrying 3 different lines and having multiple services.
04. Getting Clients on Products They Love Will Create Easy, Passive Income
Once you have helped someone transform their skin, they will be loyal forever to you. I have many clients still buying skincare products from me every month and I haven't seen them in person in over three years.
Imagine if…
You Work Less Than 20 Hours a Week On Clients
Instead of working on 6-8 clients a day, you will have 3-5 clients a day and do over 100k in revenue. You will learn how to sell skincare by being a human being. Instead of being awkward and salesy.
You Know How to Market to and Attract Your Ideal Client
Instead of sharing other esthetician's posts or not doing anything on social media, marketing clear and easy for you. After niching down your business, creating your program, and building your consultation, your marketing will be so clear and simple to do.
You Will Feel Confident With Your Pricing
Instead of keeping your prices low to attract business or always offering discounts to bring back clients, you will have prices that make your business money - and you will feel great about it.
This is all within reach! Keep reading...
“I no longer have to stress about money.”
Brittany completely changed my business for the better. When I started working with her I was averaging $6,000-8,000 months. After working with her for a few months, I’m now averaging $10,000-14,000 a month! This has been the biggest blessing. I no longer have to worry about working a second job or have to stress about money. She helped me set reasonable goals and together we made a plan on how I could reach them. Her thoroughness, dedication to teaching me how to improve my business, and her knowledge has helped me double my income.
My business wouldn’t be as successful if I didn’t work with her. I’m forever grateful to have had the six months of working together.
Click here to listen to Olivia's story on the Estheticians Earning More Podcast.
OLIVIA MURRAY
OWNER, LIV FOR AESTHETICS
INTRODUCING
Double Your Esthetician Business In One Year
You can do it.
I will teach you how.
I made 112k in revenue in my second full year as a solo esthetician business owner. It was almost double what I made my first year.
Creating a business where you sell skincare to people who want it and while feeling good about it takes two things: a simple business plan and the belief you can do it.
The belief you can sell skincare easily, like a human? That takes time.
Setting up a simple business that has the right prices, clients and systems? That takes planning and intention.
Apply to get started.
LET'S GO
The results you
can expect:
To Feel Confident with Marketing
We will tackle online marketing (social media, your website) and in person marketing (referrals, talking about your business). We will make a plan together, evaluate it weekly and monthly to improve your skills.
To Sell More Products
You will learn how to sell products to clients who want them. You will stop chasing the Amazon shoppers and instead sell to your ideal client that regularly comes to their appointments and only purchases their skincare products from you.
To Have a New Mindset Practice
In order to learn (and feel confident with) marketing, to sell more products, to look at your numbers, and grow your business, you must first develop a mindset practice. This includes daily journaling with assigned prompts to change your beliefs.
Why This Program
is Different
Make 100k Revenue In One Year is the ONLY program of its kind that…
- Teaches you how to grow a profitable business working less than 20 hours a week on clients.
- Teaches you how to sell skincare like a human being.
- Helps you create a profitable niche.
- Creates an easy to follow, customized program for you and your clients.
- Teaches you how to deal with the mental part of owning a business - working on mindset and proven techniques to change your beliefs.
Completely Customized
Six Months of 1:1 Support
Direct Access To Brittany
Lifetime Access to Call Recordings
“I went from selling $1k in retail each month to selling over $4k in retail each month.”
“Before I started working with Brittany I was completely in over my head. I was stressed and struggling - I couldn’t afford to pay myself, yet I was working insane hours. I was in debt, had bills piling up and I was at my wits end. I told my boyfriend when I was contemplating working with Brittany that I was going to do it anyway because I “had about six months left in me” in regards to my business. My plan was to close before the summer.
I had gotten to a point where something that had brought me so much happiness in the beginning was now a dark cloud over my head. I was stuck in the loop of feeling helpless and not know what to do to get out of it.
I’m so glad that’s not my reality anymore.
With Brittany I have learned my numbers, how to charge enough to make a profit and how to pay myself (!!!!!). I’ve gotten rid of services that weren’t making me money and brought in services that are (I was booked + busy, but also so broke).
I was able to implement a thorough consultation process that makes me passive income. I went from selling $1k in retail each month to selling over $4k in retail each month.
I cut my hours down and make more doing less (the ultimate goal, let’s be real).
The real game changer is the daily journal prompts that focus on changing your mindset. I am a big fan of manifestation and law of attraction/mindset. However, I had tried before on my own and it wasn’t working. I was very very skeptical to try this. Within a week I was sold. It became easier to stick to boundaries, not take on clients that weren’t serving my business and not spiral if I had a cancellation/reschedule.
I remember messaging Brittany a few days after we first started working together and basically being like, “I’m freaking out - My estimated sales are only $4k. I have no idea how I will afford to pay you, pay me and pay my bills.” By the end of that month I sent her a follow up email showing her my total sales being just under $10k.
I sing the praises of Brittany to literally anyone who will listen. Her expertise and knowledge is invaluable.
She helped me save my business.”
Click here to listen Tiffany share her story on the Estheticians Earning More Podcast
TIFFANY McCARTHY
OWNER, FERN AND DAGGER
How It Works
01. Your Numbers
Together, we will evaluate where your business is, and where you want to go. Do you want to make 12k a month in revenue? You will use my Esthetician Business Assessment to make sure your goal is achievable with your current service prices and products sales. Then we will create a plan to execute it.
02. Marketing
You will decide on exactly how your program will work. What products you use, what your niche is, and then we will develop a marketing strategy. Over our 6 months together we will continue to evaluate and improve your marketing online and in person.
03. Evaluation & Coaching
As you go out into the world and present your new program, prices and products, you may find it discouraging and challenging. This is where the coaching, support and evaluation comes into play. Weekly coaching, unlimited email support, and strategies will get you to where you want your business to be.
Payment Plan
6 Payments of $700One Payment
1 Payment of $3,900I'm not a brand new business owner - I already have a niche. Do I need this?
Six months is a BIG commitment! What if I only want help with one thing?
I do sugaring (or some other speciality) that doesn't involve a lot of products. Will this work for me?
I've learned all the sales and marketing techniques and they don't work for me.
I don't specialize in acne. Is this for me?
What if I don't double revenue?
I'm a brand new business owner. Is this for me?
Still have questions?
Email me at [email protected]
“Brittany has changed the way I think about my business.”
I’ve always thought I had a pretty good mindset when it comes to business, but Brittany brought me to the next level. Every week that we meet left excited and inspired. She has changed the way I think and operate in my business. I’ll take what I’ve learned from her throughout the rest of my career. Thank you, Brittany!
Click here to listen to Molly's story on the Estheticians Earning More Podcast.
MOLLY MARKLAND
OWNER, SKIN BY MOLLY M
Megan learned she can work 22 hour a week on clients and makes well over 100k a year
I was just about two years into my business, totally overwhelmed, getting burnt out and feeling successful but also unhappy. I was scared to do things like hire help, enforce my policies or even work the hours I wanted to work. Within a few weeks of working with Brittany I had hired an office manager, went down a 22 hour “work week” while still making over $100,000 a year. The best part is she teaches you lasting skills. I love working with Brittany and plan to get into another program with her after some practice at the skills she has already taught me!
Click here to listen to Megan's story on the Estheticians Earning More Podcast.
MEGAN WADE
OWNER, SIMPLY SUGARING
Sophie transformed how she ran her business
In spring of 2021 when my business took off and i started to get burnt out within a year of business, yikes. This is when I reached out to Brittany after I felt like I couldn’t handle it anymore. I’m SO happy I waited to take this course I do truly believe timing is everything. Brittany has helped me grow not only as a business owner, but as a person. She is super organized, commutative and tentative which helped me out a ton with how crazy my schedule is. Her esthetician coaching program has really transformed how I run my business on paper and in the treatment room. She really helped me open up my eyes to all the possibilities and how they ARE achievable with the right mindset and supporting factors. If you are looking for guidance in what seems like a spiraling mess I highly recommend taking this program and reaching out to Brittany to see if she’s the right fit for you!
Click here to listen to Sophie's story on the Estheticians Earning More Podcast.
SOPHIE RIVAS
OWNER, BEAUTY AND SOPHISTICATION
Autumn is back on track in her business
A total transformation. I've been following Brittany, The Esthetician Coach, since 2019, right around the time I became an acne specialist. Whenever I watched one of her videos or read a post, they would leave me feeling inspired as I built my acne practice. Fast forward to 2021, when Brittany started her podcast, Estheticians Earning More, I was instantly hooked. Each episode resonated with what I was struggling with or dealing with in my biz at the time. They really kept me pushing forward. Well in 2022, I finally hit a wall where it felt like I couldn't move forward with my business mentally or physically. It was complete burnout. I knew just who to call. I booked a consultation call with Brittany, and at that moment, I knew that her program was just what I needed. Brittany and I worked closely together while I was dealing with personal things that were taking a big toll on my mental health and how I felt about my business. Brittany helped me rewire my brain and get back on track to loving my career and business and feeling inspired again. Brittany is so compassionate and understanding that working with her made doing the hard work much more attainable than doing it alone. I've never loved my business more. Thank you for everything, Brittany!
AUTUMN HODAK
OWNER, AUTUMN THE ACNE COACH
“My business has improved so much since working with Brittany. She is really good at simplifying tasks and making a plan to get it done! She is very knowledgeable and organized and has also given me the confidence to continue growing my business and try new things.”
JASMINE PEEPLES, OWNER OF BLUSH AND GLOW, CLOUDBOX BEAUTY OIL
BONUS
Mini Marketing Course
Growing a business is a combination of skills + mindset work. I've created a mini course that is free to all of my 1:1 clients - this course teaches step by step each marketing technique (what I call "Growth Activities"). Each video is 5 minutes or less, often with scripts and the transcript so you can quickly skim to get the info.
Some of the Video Topics:
- How to Get Referrals
- How to Engage with People Online
- How to Connect and Build an Audience
- The Easiest Way to Make Content on Social Media
- How to Reconnect with Clients
- How to Ask for Reviews
By the end of the program, you'll be able to:
+
Show Up Daily in Your Marketing
You will no longer have drama about marketing in your mind. Instead of obsessing and spending so much time trying to "figure out marketing" you will simply show up everyday and know what to post and what to say.
+
Be Confident
You will feel so great about your prices and the services you provide. If you ever feel doubt about your business, you will utilize the mindset techniques you've developed over 6 months to manage fears and stress.
+
Look At Your Numbers
Instead of hiding whenever you think about taxes or avoiding looking at your Profit and Loss, you will know what your numbers mean, and know how to take action if you are getting numbers you don't want.
Hi! I’m Brittany, your new partner and coach. Let's do this thing!
I left the corporate world in 2015 to go after a passion of mine - skincare and makeup. I started esthetician school in January 2016 and started learning how to do professional makeup.
After I graduated and got my esthetician license, I started working as a makeup artist for weddings and doing facials for a small esthetician business.
After a year of doing facials, I realized I wanted to focus on acne and decided to open my own acne business, BLH Beauty in San Diego, CA. In my first full year in business, I did 62k in revenue. My second full year in business I did 112k in revenue, over 42k of that revenue in products.
In 2020 I had my first child and moved to the San Francisco Bay Area.
I realized so many estheticians were working so hard and not making money and I wanted to help change that culture. I decided to start my own esthetician coaching business to teach other estheticians to make money while helping others.
I currently live in Georgia with my husband and daughter.
I live and breathe Esthetician Business Growth.
When I first became an esthetician, I worked for an esthetician who had been in business for over seven years and just hit the 100k revenue mark the year before.
She worked all the time.
She took 8-10 clients a day.
She was booked months out.
She rarely sold products.
She was exhausted.
I wanted to have a 100k business.
BUT I knew I would get burned out working that much.
I learned how to sell skincare in an easy way.
I learned how to relate to my clients and build relationships - instead of convincing them they needed my products.
I niched down to acne and made myself a specialist - a specialist in the treatments and products.
I created a simple, easy to understand acne program.
I mastered my consultation.
I learned how to create ongoing client relationships once they achieved their skin goals.
I learned how to market in an easy and sustainable way that had my current and future clients wanting more from me.
Ready to work together?
Try the program, risk-free,
for 30 days.
I know you will love this customized business coaching program. If you are not satisfied with it, you have 30 days after your first coaching call to get a full refund.
You must have been to all assigned 1:1 coaching calls and completed every homework assignment to get the refund.
This program is for you if...
You're ready to push yourself out of your comfort zone
You're ready to make money in your solo esthetician business
You're willing to trust the process
You're willing to do the daily mindset work and marketing work
This program is not for you if...
You don't have an esthetician business
You're not sure if mindset work and daily journaling is for you
You're not willing to work daily on marketing tasks and not see immediate results
Now is the time. Imagine where your business can be in 6 months if we start today.
Payment Plan
6 Payments of $700One Payment
1 Payment of $390020
Program Students to Date
30%
Of Students Doubled Their Business
$2K
Average Revenue Increase Per Month
Ready to start?
Apply to work together. If you're a good fit, I'll send you an email to schedule a free call where we can talk more and answer an questions you have.
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